Summary:
Learn how to use mapping to drive potential customers to your business, town or organization when searching maps online, and when using their GPS units and smartphone in the car!
The 3-hour course explains the importance of getting your business listed accurately in a variety of online databases, and will teach you to update and manage your listing on many of the most important sites. Make sure your digital storefront is visible to potential customers everywhere digital maps are used!
Who should take this workshop?
This workshop is appropriate for people who are new to the idea of location based marketing, or have an idea why this topic is important and are looking to get their business listed in a variety of mapping databases. No coding or programing expertise is required.
Help people find you
-Be found on maps on the web, in GPS units and on smartphones
-Prevent customers from getting lost by ensuring your location is correct
-Make sure that location searches (i.e. pizza in Laconia, NH) find you
-Provide an easy way for travelers and toursist to find you on the go
Stand out from others
-Have a digital sign post in not just one mapping database, but in many
-Provide descriptive info, pictures, ect. on your listings to draw in customers
-Provide discounts using smartphone- and GPS-based coupons
-Help customers to spread the word in the digital world about your business
General topics:
Digital Marketing
Mapping-Based Advertising
What you will get from this training:
-your business info in numerous databases and maps used by online, GPS and smartphone mapping applications
-the skills to maintain and update your listing in the most important mapping databases
-an understanding of the new types of marketing opportunities offered by GPS and smartphones
Software used:
any internet browser
LENGTH: |
(m) morning: 9:00am-noon
(a) afternoon: 1:00pm-4:00pm
(e) evening: 6:00pm-9:00pm |
COST: |
$40 Standard Price, $25 Reduced Price
To apply for a reduced price scholarship, please send your request to Sharon Hughes (sharon.hughes@unh.edu or 603-862-1029) |
ONLINE
SCHEDULE: (2011) |
This workshop is not currently available online, but will be in the future. Please email us if you would like to be kept up-to-date with our progress in this training online. |
IN-PERSON
SCHEDULE: (2011) |
NOTE: If you would like this workshop offered in your area, please email us with any suggestions you have. |
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(a) Nov 9 - Keene, NH |
[Canceled] |
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(a) June 20 - Concord, NH
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(e) June 20 - Concord, NH
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(a) May 12 - Providence, RI
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FORMAT: |
presentation followed by hands-on exercises to post information to online mapping database |
NOTES: |
A laptop is provided for each participant. |
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