February 02, Department of Homeland Security DHS launches Ready Kids.
The Department of Homeland Security (DHS) and the Advertising Council
Thursday, February 2, launched Ready Kids, a family-friendly tool to help
parents and teachers educate children, ages 8-12, about emergencies and
how they can help their families better prepare.
The Ready Kids program launched at Andrew Jackson Language Academy in Chicago with a roundtable discussion led by DHS Secretary Michael Chertoff and an interactive presentation for families by local first responders.
Ready Kids is the newest addition to the successful Ready campaign, a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks. Secretary Chertoff said, "We hope the Ready Kids Website and in-school materials will help facilitate discussions about this important subject and encourage all families to get an emergency supply kit, make a family emergency plan and be informed about the different emergencies that can happen."
Ready Kids fact sheet:
http://www.dhs.gov/dhspublic/interapp/press_release/press_release_0847.xm
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Ready Kids Website: http://www.ready.gov/kids/index.html