The Monadnock Farm and Community Coalition and Cheshire County Conservation District, in partnership with FamilyFarmed and the USDA, present a FREE, 2-day Forum focused on Marketing Success for Produce Farmers. Facilitated by Atina Diffley, FamilyFarmed Trainer, organic farmer, and author of Turn Here Sweetcorn: Organic Farming Works. This event is free and open to the public. Lunch will be provided by the Monadnock Food Co-op.
Marketing Success for Produce Farmers - Free 2-Day Workshop (click link to register)
February 4 & 7 - Keene, NH Day 1: Learn about Marketing, Branding, & Promotion Day 2: Learn about Efficiency & Cost of Production and Postharvest Systems and Crop Planning. Facilitated by Atina Diffley, organic farmer & author of the 2012 award winning memoir, Turn Here Sweetcorn: Organic Farming Works.Registration required.
Both workshops are relevant and applicable to both wholesale and direct market farmers. Farmers will create their individual plans based on the markets they choose to serve. Farmers will also have the opportunity to explore the needs of markets they don’t serve as a market assessment process. Discussions will focus on developing scale-appropriate, cost-effective strategies. Farmers are encouraged to come to one or both workshops. Participating farmers can choose to recieve either FamilyFarmed's Direct Market Success Manual or Wholesale Success manual (a $75 value!). Attend both workshops and receive both manuals! Please visit FamilyFarmed website for more information their Farmer Training programs.
The New Entry Sustainable Farming Project is presenting a similar one-day version of this program, for a fee of $20 (includes lunch), in Danvers, MA.
January 23 - Danvers, MA
Meeting the needs and values of your customers is fundamental to creating a healthy long-term relationship. How to actively seek buyers is just the start. Who is your customer and why do they buy? Maintaining the relationship requires attention to details from varieties, quality, pricing, communication, sequential planting, quality control, merchandising, trends, and more. Learn how to serve the direct market and make your farm a highly desired source of fresh produce.
Participating farmers will receive a FREE copy of the Direct Market Success manual. The brand new Direct Market Success is a reference guide for farms selling in direct market venues such as farmers markets, CSAs and farm stands. Closely modeled after FamilyFarmed’s Wholesale Success manual and training program, Direct Market Success is intended to be the definitive farmer’s guide to selling, food safety, postharvest handling, and logistics for farmers who are seeking to enter and grow in this burgeoning consumer sector, mainly composed of farmers markets, CSAs, online retail sales, and farm stands.