Tourism & Outdoor Recreation

  • NH lake

Managing and Enhancing Your Destination


New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.

Focus Areas

Person biking, people sitting on bench, stroller and dog on a trail by water
  • Destination Development

  • Agritourism Development and Management

  • Recreation Economy

  • Hospitality, Tourism, and Recreation Workforce and Skills Development

What We Offer

Agritourism Development and Management

UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.

Destination Development 

Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.

Downtowns and Trails

This program helps communities that are working on increasing vibrancy in their downtowns and on their main streets. The program seeks to help communities connecting their economic centers with natural assets, such as trails and waterways. 

First Impressions (and Tourism First Impressions)

First Impressions is an assessment program that examines a downtown through the eyes of potential residents, visitors and businesses, helping communities learn about opportunities and empowering them to take steps to improve their downtown. 

CED specialists are available to provide focused guidance on a variety of topics including:

Asset Inventories and Mapping  

Brand Development  

Grant Planning

Organizational Planning

Scenario Planning

Stakeholder and Community Engagement

Value Chain Analysis

CED specialists are available to undertake targeted research projects in your region, such as:

Destination Sustainability Assessments

Destination Risk Assessments

Economic Impact Assessments

Interviews and Focus Groups

Resident Attitudes Surveys

Recreational Use Studies

Visitor Readiness and Visitor Services Assessments

Visitor Surveys

Workforce Assessments


Articles

An Interview with Karen Bassett of the New England Coffee Festival
Stepping Up the Granite examines the intersection of tourism, community development, and quality of life through interviews with New Hampshire people ... Learn More
UNH Cooperative Extension’s Community and Economic Development team supports communities through a broad range of programs and offerings. One of our s... Learn More
UNH-led interdisciplinary research team receives $15,000 grant to understand the role of the state’s Nature Economy in New Hampshire’s sustainable economic development as Covid-19 continues to shape how the state grows.
UNH-led interdisciplinary research team receives $15,000 grant to understand the role of the state’s Nature Economy in New Hampshire’s sustainable eco... Learn More
A Conversation with Mark Hayes of Highland Mountain Bike Park and the Foothills Foundation
Stepping Up the Granite examines the intersection of tourism, community development, and quality of life through interviews with New Hampshire people ... Learn More

Resources

Nature and access to natural assets can be important components of a downtown economy. In this new brief from the Nature Economy Collaborative we deta... Learn More
Over the past two years, interrupted but not deterred by the ongoing pandemic, we worked adaptively and creatively with the Ossipee Economic Developme... Learn More
Over six months, from Sept. 2021-March 2022, we worked with the City of Keene on how to better connect two rail trails with their downtown businesses.... Learn More
An entrepreneurial community is a community that intentionally acts to cultivate and support entrepreneurs. Focusing on building business and economic... Learn More
Why Conduct a Community Assessment?

A community assessment gathers data from community members to assess the current situation in a cit... Learn More
The pandemic has disrupted the economy, employment, and community vibrancy. Small towns and main streets have been especially hard hit by the impact t... Learn More