Managing and Enhancing Your Destination
New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.
Focus Areas

- Destination Development
- Agritourism Development and Management
- Recreation Economy
- Hospitality, Tourism, and Recreation Workforce and Skills Development
What We Offer
Agritourism Development and Management
UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.
Destination Development
Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.
Downtowns and Trails
This program helps communities that are working on increasing vibrancy in their downtowns and on their main streets. The program seeks to help communities connecting their economic centers with natural assets, such as trails and waterways.
First Impressions (and Tourism First Impressions)
First Impressions is an assessment program that examines a downtown through the eyes of potential residents, visitors and businesses, helping communities learn about opportunities and empowering them to take steps to improve their downtown.
CED specialists are available to provide focused guidance on a variety of topics including:
Asset Inventories and Mapping
Brand Development
Grant Planning
Organizational Planning
Scenario Planning
Stakeholder and Community Engagement
Value Chain Analysis
CED specialists are available to undertake targeted research projects in your region, such as:
Destination Risk Assessments
Economic Impact Assessments
Interviews and Focus Groups
Resident Attitudes Surveys
Recreational Use Studies
Visitor Readiness and Visitor Services Assessments
Visitor Surveys
Workforce Assessments
Articles
Resources
A community assessment gathers data from community members to assess the current situation in a cit... Learn More