2020 Creating A Sales Forecast for Your Agricultural Business – An Advanced Marketing Short Course
Wednesdays: 01/08/2020, 01/15/2020, 01/22/2020, snow date 1/29/2020.
This short series course will teach participant growers the importance of understanding the market to forecast their sales. It is most beneficial for farmers with at least 2-3 years of experience selling an agricultural product and wanting to explore a new idea for a product or market. This class will be small and will engage in a farmer-to-farmer discussion. It will help you gather information, make observations and analyze what you learned to create a forecast. Topics covered will include how to define your product, market area, understanding your target market and potential customers. Product consumption, partners, competitors and pricing will also be also discussed.
Instructors: Nada Haddad, Agricultural Business Management Field Specialist and Kenesha Reynolds, Agricultural Business Management State Specialist with UNH Cooperative Extension. Guest speaker Donald “DJ” Grandmaison, Sales & Marketing Manager, lēf Farms Corp., a graduate of Sales Forecast Short Course 2019 says, "This class provided the tools needed to better understand the market and gauge the potential of growing our business."