farmers market, seller handing buyer an apple over a display of produce

Advanced Marketing Short Course: Creating a Sales Forecast for Your Agricultural Business

Wed, 01/09/2019 to Wed, 01/30/2019
10:00am - 2:30pm
Granite State College
25 Hall Street
Concord, NH 03301

Are you thinking about expanding your operation by adding a new product, growing more of what you're already producing or moving into a totally different line of products? Expanding your operation will require some market research, which simply involves gathering information, making observations and analyzing what you learned to create a forecast and managing marketing risk.

Who should attend: Any farmer interested in doing market research to evaluate market potential and risks.

Pre-requisite: Most beneficial for farmers with at least 2-3 years experience selling an agricultural product and want to explore a new idea for a product or market.

What is needed: Willingness to dig for the information needed and work at your own pace between weekly classes to take you from Point A to Point B following the instructors' lead.

The course’s four sessions will take place on Wednesdays: Jan. 9, Jan. 16, Jan. 23 and Jan. 30, from 10 a.m. to 2:30 p.m. at Granite State College in Concord. Guest speakers include livestock producers Liz and Jeff Conrad of Riverslea Farm in Epping, vegetable grower and value-added producer John Moulton of Moulton Farm in Meredith and UNH Cooperative Extension specialists and agricultural service providers. The course is co-sponsored by the University of New Hampshire Cooperative Extension and the USDA Risk Management Agency.

During the course there will be plenty of opportunities to share expertise and learn from one another.

Please contact Nada Haddad at 603-679-5616 or for more information.


$65 per person/$115 per farm (up to two people)