Creating Consumer-Friendly Bulk Meat Sales
COVID 19 created a challenging situation for conventional livestock markets and processors. Along with this challenge, farms are presented a unique opportunity to market meat directly to the consumer. This workshop is designed to equip the producer with clear and simple steps towards making bulk meat sales, such as quarters, halves, and mixed-cut bundles. We’ll cover “how to” tips to help you get started quickly. Join Ag. Marketing Consultant, Matt LeRoux, formerly of Cornell Cooperative Extension, for this workshop that covers understanding the consumer, pricing, product formats, and reaching consumers.
About Matt: Matt has nearly 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.
For questions or special accommodations contact Elaina Enzien at firstname.lastname@example.org or 603-679-5616.