Summer Squash farmstand display

Creating a Sales Forecast for your Ag Business [Online]

Thu, 01/14/2021 to Thu, 01/21/2021
10:00am - 12:00pm

**Registration for this course is now closed, as the class has reached maximum capacity**

An Advanced Marketing Short Course

This 2 day short course will teach participants the importance of understanding the market to forecast their sales. The course is most beneficial for farmers with at least 2-3 years of experience selling an agricultural product, but wanting to explore a new idea for a product or market. This class will be small and will engage in a farmer - to - farmer discussion. It will help you gather information, make observations and analyze what you learned to create a forecast. Topics covered will include how to define your product, market area, understand your target market and potential customers. Consumption, partners, competitors and product pricing will also be discussed. A panel of New Hampshire growers from Sherman Farm, Center Conway, Stout Oak Farm, Brentwood, and Riverslea Farm, Epping will be featured.  In addition to the farmer panel, Farm Credit East will cover how to develop a plan that creates revenue stability for your business utilizing the Whole Farm Revenue Program (WFRP). The class will be taught by UNH Extension staff, and will provide plenty of opportunities to share expertise and learn from one another.

This year’s course registration is free thanks to a grant from the USDA Risk Management Agency. Preregistration is required. Once registered, each individual will receive updates on how to access the meeting. Please pre-register by Sunday, January 10, 2021. Class size is limited.

For persons with disabilities, requiring special accommodations, please contact UNH Extension or 603-679-5616 prior to the event. Give us ample time, we will make any reasonable effort to arrange accommodations.

This material is based upon work supported by USDA/NIFA under Award Number 2018 -70027 -28588

Logos of Northeast Extension Risk Management Education and USDA National Institute of Food and Agriculture