NH Direct Marketing Conference [Online Event]
NH Direct Marketing Conference: Marketing Your Agriculture Business in the New Normal
Two-part series: Monday, November 9 and Monday November, 16, 2020
The University of New Hampshire Cooperative Extension and the New Hampshire Department of Agriculture, Markets & Food are pleased to announce the 12th NH Direct Marketing Conference: Marketing Your Agriculture Business in the New Normal. For the safety of all and in this very different year, the conference will be held, free of charge, virtually via a Zoom meeting over two sessions: Monday, November 9 and Monday, November 16 from 12:30 p.m. until 2 p.m. The conference will bring together a breadth of speakers addressing issues around the themes of innovation, trust, communication and hope.
Monday, November 9 Agenda:
- Marketing Your Agriculture Business in the New Normal. How should you look at your marketing strategies during uncertain times, with the goal of moving your agricultural business forward? How should you communicate in order to maintain and build rocksolid relationships with customers? How do partnerships bring hope to your community? What are the steps you can take to remain relevant in a competitive and uncertain market? Nancy Clark, Owner Girl, Drive Brand Studio, North Conway, NH
- Managing Revenue Volatility with Whole Farm Revenue Protection (WFRP). Jeremy Forrett, senior vice president of Crop Growers in Homer, New York, will discuss how to develop a plan that creates revenue stability for your business utilizing the WFRP program
Monday, November 16 Agenda:
- Growers Panel: Innovation, Trust, Communication and Hope. This year, COVID-19 has had and continues to have a forceful impact on both consumers and farmers. Agricultural producers have tirelessly provided local food, with some being forced to pivot their business model overnight to provide new safety measures for staff and shoppers. Join our farmer panelists who will discuss their innovations in areas like curbside pick-up, delivery, website and online store integration, social media and signage to communicate their messages, safety protocols for PYO and CSA and other market channels, contactless payment and inventory management platforms, partnerships with other agricultural businesses and reaching and capturing new customers.
Panelists will include:
Ryan Wilson, farmer, and Norma Hadley, bookkeeper, for DeMeritt Hill Farm in Lee, New Hampshire
Ryan and his family grow apples, blueberries, peaches, and array of vegetables and pumpkins. Their customers experience on-the-farm retail sales as well as off-the-farm online sales. They play host to many farm events each year ranging from cross country running to their Halloween attraction Haunted Overload to school tours and senior and corporate events. They will speak about their experiences with online sales and payment with the Square platform as they continue to grow the farm.
Corinna Caron, farmer for Casa Cattle Company in Corina, Maine
Corinna and her family raise beef, pork, lamb, chicken, turkey and sell their products through curbside pick-up, delivery, a farm store and CSA. They sell whole side, half side and a variety of cuts of meat for each customer’s unique tastes. Customer education is ongoing year-round to make sure shoppers have the information they need to enjoy their cooking experience.
Sarah Voiland, farm owner and communications manager for Red Fire Farm in Montague and Granby Massachusetts
On her USDA certified organic farm, Sarah and her family and crew produce a wide diversity of vegetables, flowers, fruit and a selection of vegetable and bedding plant flowers. They grow year-round to feed the community through a farm store, CSA, summer and winter farmers markets, PYO and local wholesale deliveries. They also reach out to neighbors in need through partnerships with food relief organizations.
The University of New Hampshire Cooperative Extension and the NH Department of Agriculture, Markets & Food (NHDAMF) are pleased to offer this program via online platform to allow everyone to participate comfortably.
This year’s conference registration is free thanks to a grant from the USDA Risk Management Agency. Pre-registration http://bit.ly/NHDirectMarketing2020 is required. Once registered, each individual will receive updates on how to access the meeting.
For persons with disabilities, requiring special accommodations, please contact UNH Extension Nada.Haddad@UNH.edu or 603-679-5616 prior to the event. Given ample time, we will make any reasonable effort to arrange accommodations.
Conference planning committee: from UNH Extension, Agricultural Business Management team: Nada Haddad, Kelly McAdam, Kenesha Reynolds and from the NHDAMF Gail McWilliam Jellie.This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588