Women in Livestock Business: Marketing for Profit [Online]
New England Women in Livestock Business Winter Virtual Conference
Want to fine-tune your marketing and financial management skills and build a more resilient livestock farm business? Join us for three afternoons in February to learn, network, and share ideas with regional specialists and fellow women livestock farmers. This conference is intended for New England women livestock producers of all experience levels. Breaks and opportunities to network will be provided throughout the day and sessions will be recorded and shared. This is all for free, all you have to do is register. Link to join the meeting will be sent upon registration.
Tuesday, Feb. 2. 12-3 pm. Mind Your Business: On the first day, we'll kick-off with a Keynote and dig into details about financial management, learn how to analyze and use your records to make decisions, how to successfully work and talk with grant and loan agencies, and break out your numbers to gain tips to analyze the profitability of your products.
- Keynote Speaker- Author, Consultant, Coach, Rebecca Thistlethwaite: "This Is Our Moment: How Small & Mid-Scale Livestock Producers Can Thrive in 2021"
- Kenesha Reynolds & Kelly McAdam, UNH Extension, "Taking a Good Look at Your Enterprises"
- Panel Discussion: Our Experience with Grant & Loan Programs
Wednesday, Feb. 3. 12-3 pm. Strengthen Your Markets: On day two we'll discuss ideas for how you can strengthen, pivot, or develop your marketing plan. How are you communicating with customers in a virtual world? What strategies have you developed to target your customers, tell your story, and get your products to people? What can we do to amplify quality products, from the farm to the table?
- Matt Leroux, Agriculture Marketing Consultant: "Strategic Marketing", learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count.
- Nancy Clark, Drive Brand Studio: "Branding & Telling Your Story Using Cost-Effective Tools"
- Dahlia Dill, Chandler Pond Farm, VT: "What works for you? Communication Through Social Media"
- Mary Choate, UNH Extension: "Best Practices for Quality & Food Safety: Handling, Packaging & Merchandising"
Thursday, Feb. 4. 12-3 pm. Innovation and Collaboration: We'll focus on innovative ways producers in the region have successfully found their niche for selling meat and milk. We'll also discuss some of the challenges producers have faced in 2020 in marketing their products and how collaborating for cooperative marketing might work in favor of the typical New England livestock producer. Day three will be closed with a final Keynote to send participants home with motivation and food for thought.
- Producer Panel: Innovative Ways to Sell Meat and Milk
- Collaborating for Cooperative Marketing
- Conference Closing Keynote "Down on the Farm: Where Female Empowerment & Entrepreneurship Meet", Abbe and Madeline Turner, Lucky Penny Farm and authors of The Land of Milk & Money: Lessons Learned & Business Earned from Ohio’s Women in Dairy
Demand for local livestock products is booming this year, don't miss out on this opportunity to take a look at your business and see how you can better attain your financial goals through strategic marketing that is suited to your business.
When you register for this conference, you will be eligible to participate in part-three of the New England Women in Livestock Business which includes field days in the spring/summer to see other New England farms who are selling in innovative ways and producing top-quality products using sustainable practices, meet your fellow participants, and learn how you can strengthen your livestock farm business to also be resilient and sustainable!
This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588. This program is in partnership with UNH Cooperative Extension, UVM Extension, UMaine Cooperative Extension, New Entry Sustainable Farming Project, and The Tri-State SARE Project.