Woman farmer with cattle

Women in Livestock Business: Marketing for Profit [Online]

Tue, 02/02/2021 to Thu, 02/04/2021
12:00pm - 3:00pm

Registration is now closed.

Conference Agenda

Tuesday, Feb. 2. 12-3 pm.

Mind Your Business: On the first day, we'll kick-off with a Keynote and dig into details about financial management, learn how to use your records to make decisions, how to successfully work and talk with grant and loan agencies, and break out your numbers to gain tips to analyze the profitability of your products.

12:00 pm-12:45 pm: Opening Keynote, "This is Our Moment: How Small & Mid-Scale Livestock Producers Can Thrive in 2021"

Author, Consultant, Coach, Rebecca Thistlethwaite

12:45 pm-1:15 pm: Break/ Networking: Stay online to go into break out rooms, or turn off your camera and stretch your legs.

1:15 pm-2:00 pm: "Taking a Good Look at Your Enterprises"

Kenesha Reynolds & Kelly McAdam, UNH Extension, "Taking a Good Look at Your Enterprises

2:00 pm-2:20 pm: Panel Discussion: Our Experiences with Grant & Loan Programs

Abby Sadauckas, Apple Creek Farm, ME

Beth Hodge, Echo Farm Puddings, NH

Moderated by Kelly McAdam, UNH Cooperative Extension.

2:20 pm-2:30 pm: Break/ Networking: Stay online for break out room discussions, or turn off your camera and rejoin after.

2:30 pm-3:00 pm: "What Good Records Can Do for You"

Erica Frenay, Shelterbelt Farm, NY & Livestock Specialist, Cornell Extension

 

Wednesday, Feb. 3. 12-3 pm.

Strengthen Your Markets: On day two we'll discuss ideas for how you can strengthen, pivot, or develop your marketing plan. How are you communicating with customers in a virtual world? What strategies have you developed to target your customers, tell your story, and get your products to people? What can we do to amplify quality products, from the farm to the table?

12:00 pm-12:45 pm: "Strategic Marketing"

Learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count.

Matt LeRoux, Agriculture Marketing Consultant

12:45 pm-1:15 pm: Break/ Networking: Stay online to go into break out rooms, or turn off your camera and stretch your legs.

1:15 pm-2:00 pm: "Branding & Telling Your Story Using Cost-Effective Tools"

Nancy Clark, Drive Brand Studio

2:00 pm-2:20 pm: "What works for you? Communication Through Social Media"

Dahlia Dill, Chandler Pond Farm, VT

2:20 pm-2:30 pm: Break/ Networking: Stay online for break out room discussions, or turn off your camera and rejoin after.

2:30 pm-3:00 pm: "Best Practices for Quality & Food Safety:  Handling, Packaging & Merchandising"

Mary Choate, Food Safety Specialist, UNH Cooperative Extension

 

Thursday, Feb. 4. 12-3 pm.

Innovation and Collaboration: We'll focus on innovative ways producers in the region have successfully found their niche for selling meat and milk. We'll also discuss some of the challenges producers have faced in 2020 in marketing their products and how collaborating for cooperative marketing might work in favor of the typical New England livestock producer. Day three will be closed with a final Keynote to send participants home with motivation and food for thought.

12:00 pm-12:45 pm: Producer Panel, Innovative Ways of Selling Meat and Milk

Deb Hopkins, Hopkins Southdowns, RI

Beth Hodge, Echo Farm Puddings, NH

Kate Stillman, Stillman Quality Meats, M

Moderated by Joyce Meader.

12:45 pm-1:15 pm: Break/ Networking: Stay online to go into break out rooms, or turn off your camera and stretch your legs.

1:15 pm-2:00 pm: Producer Panel, Collaborating for Cooperative Marketing

Shannon Varley, Stafford Village Farm, VT

Joe Emenheiser, Farmer and Livestock Specialist, Uconn Extension

Moderated by Elaina Enzien, UNH Cooperative Extension

2:00 pm-2:45 pm: Closing Keynote- "Down on the Farm: Where Female Empowerment & Entrepreneurship Meet"

Abbe and Madeline Turner, Lucky Penny Farm and authors of The Land of Milk & Money: Lessons Learned & Business Earned from Ohio’s Women in Dairy

 

New England Women in Livestock Business

Want to fine-tune your marketing and financial management skills and build a more resilient livestock farm business? Join us for three afternoons in February to learn, network, and share ideas with regional specialists and fellow women livestock farmers. This conference is intended for New England women livestock producers of all experience levels. Breaks and opportunities to network will be provided throughout the day and sessions will be recorded and shared. This is all for free, all you have to do is register.  Link to join the meeting will be sent upon registration.

Demand for local livestock products is booming this year, don't miss out on this opportunity to take a look at your business and see how you can better attain your financial goals through strategic marketing that is suited to your business.

When you register for this conference, you will be eligible to participate in part-three of the New England Women in Livestock Business which includes field days in the spring/summer to see other New England farms who are selling in innovative ways and producing top-quality products using sustainable practices,  meet your fellow participants, and learn how you can strengthen your livestock farm business to also be resilient and sustainable!

 

    

This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588.  This program is in partnership with UNH Cooperative Extension, UVM Extension, UMaine Cooperative Extension, New Entry Sustainable Farming Project, and The Tri-State SARE Project.

Cost

Free!

Specialist