Website Checklist
(quarterly, semi-annually or annually)
Foundations (Before You Even Click ‘Edit’)
- Google your farm name — What shows up? Look for outdated links, incorrect info, or duplicate listings.
- Check that your domain name is active and not set to expire soon.
- Review your site security settings (SSL certificate should be active and automatic HTTPS redirect turned on).
- Test website speed using a tool like Google PageSpeed Insights (pagespeed.web.dev)
Next, log into your website platform (Wix, Squarespace, WordPress, etc.) on a desktop or laptop to ensure everything is up to date.
Header & Navigation
- Make sure your farm name/logo appears clearly.
- Check that your menu navigation works and reflects your current pages.
- Test all navigation links (home, shop, about, contact, etc.) for accuracy and broken links.
Homepage
- Review the homepage banner or featured image—replace it if it’s seasonal or outdated.
- Check any featured buttons (e.g., “Shop Now,” “Sign Up”) for working links.
- Make sure any highlighted announcements are current (e.g., CSA open, sold out, etc.).
Product, Services, or Sales Pages
- Check current inventory and remove any out-of-season or sold-out products.
- Confirm prices are accurate and match your current pricing strategy.
- Check availability dates or pickup/delivery windows.
- Test your shopping cart or booking system.
- Review taxes and shipping settings, if applicable.
Content Pages (About, FAQs, Policies)
- Read through your ‘About’ page—update staff, years in business or new products/practices.
- Double-check your contact info and hours. Are the links to call or email you working correctly?
- Review return/refund/shipping policies for accuracy and clarity.
Forms & Signups
- Test your contact us form—do the messages reach your inbox?
- Check subscription sign-up forms. Do submissions get to your newsletter software?
- Review automated confirmation messages or emails tied to these form submissions.
Images & Media
- Replace outdated or low-quality images.
- Add alt text to new images for accessibility and SEO.
- Remove media that no longer reflects your farm or products.
Mobile Optimization
- View your site on a phone and/or tablet.
- Make sure text is readable and buttons are easy to click.
- Ensure menus and photos load properly.
- Check that the header scroll is working how you want it to.
Search & SEO
- Review page titles and meta descriptions—do they clearly describe the page and include useful keywords?
- Check for broken links throughout the site.
- Make sure each page has a unique meta description.
- If using Google Search Console, verify your domain is still connected.
Google Business Profile
- Confirm your address, hours, and phone number are accurate and match your website.
- Add new farm photos (stand, market booth, products, team).
- Remove old services or events no longer offered.
- Look for duplicate listings and flag/remove them.
Footer & Final Touches
- Update the copyright year.
- Check that social media icons link correctly.
- Review any footer forms (like “Subscribe” boxes).
- Verify that your business email or contact info is correct.