Tourism

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Strengthening NH’s Visitor Economy


New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.


Destination Development

Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.

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Laconia NH, gazebo on river with bridge

Agritourism Development & Education

From hosting farm stays and events to growing crops for pick-your-own, an increasing number of farms in New Hampshire are finding creative ways to welcome visitors to their properties. Agritourism can be a fun and rewarding way to diversify income but can also lead to new business challenges. UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.

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farm stand with pumpkins

Articles

Derek Ferland, Sullivan County Manager and Becky Levy, Extension's Community & Economic Development Field Specialist in Sullivan County joined Steve S... Learn More
New data released in November from the Bureau of Economic Analysis shows that Outdoor Recreation accounts for 3.2% of New Hampshire’s GDP. This amount... Learn More
During the final weekend of September, just as the maple trees were starting to turn red up north, hundreds of outdoor enthusiasts gathered in Francon... Learn More

Resources

A vibrant community relies on several key components, including economic vitality, community health, natural resources and recreation, community engag... Learn More
Many communities have trails in close proximity to their downtowns/village centers/business districts. We share the opportunities and challenges of wo... Learn More
Over a series of months, we worked with the Hopkinton, New Hampshire community on how to better connect its trails with its business center, the Villa... Learn More
The town of Antrim, New Hampshire conducted a two-day community visioning session on Friday, March 13 and Saturday, March 14, 2023. The forum utilized... Learn More
Cultivating Farm Experiences is a four-part Zoom webinar series that examines agritourism. Each session focuses on the different aspects of incorporat... Learn More
A story map is a web map that combines mapping with text, photos, multimedia and functionality to generate a stand-alone resource. Story maps use geog... Learn More