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Strengthening NH’s Visitor Economy

New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.


From hosting farm stays and events to growing crops for pick-your-own, an increasing number of farms in New Hampshire are finding creative ways to welcome visitors to their properties. Agritourism can be a fun and rewarding way to diversify income but can also lead to new business challenges. UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.

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farm stand with pumpkins

Destination Development

Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.

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Laconia NH, gazebo on river with bridge


UNH Cooperative Extension’s Community and Economic Development team supports communities through a broad range of programs and offerings. One of our s... Learn More
After an extremely challenging year for tourism and hospitality businesses, it may now feel like operations are getting back to normal. Many businesse... Learn More
Since the beginning of the COVID-19 pandemic, data reflecting the travel and tourism sectors have often illustrated a discouraging picture for de... Learn More



New Hampshire is fortunate to have many natural assets that support our quality of life and economic vibrancy. In a new info brief we share eight spec... Learn More
Nature and access to natural assets can be important components of a downtown economy. In this new brief from the Nature Economy Collaborative, we det... Learn More
Over the past two years, interrupted but not deterred by the ongoing pandemic, we worked adaptively and creatively with the Ossipee Economic Developme... Learn More
Over six months, from Sept. 2021-March 2022, we worked with the City of Keene on how to better connect two rail trails with their downtown businesses.... Learn More
An entrepreneurial community is a community that intentionally acts to cultivate and support entrepreneurs. Focusing on building business and economic... Learn More
Why Conduct a Community Assessment? A community assessment gathers data from community members to assess the current situation in a city or town. As p... Learn More
The pandemic has disrupted the economy, employment, and community vibrancy. Small towns and main streets have been especially hard hit by the impact t... Learn More
During the summer of 2020, we interviewed 20 economic development and conservation volunteers about the impact of the pandemic in Northern NH communit... Learn More
In the summer of 2020, the Town of Derry began the process of engaging the community to determine the future of Hood Park. Goals included creating a c... Learn More
A downtown assessment collects data and information to provide a deeper understanding of the situation to help determine where to focus efforts to str... Learn More
On May 1, 2020, Governor Sununu issued Executive Order #40 (also referred to as “Stay at Home 2.0”), which extends the Stay at Home order to May 31,20... Learn More
Grants are an essential piece of taking a project from idea to implementation but the process can often be intimidating and overwhelming. Grants can h... Learn More
Economic impact analysis is an important tool for community and regional decision making. However, it is a tool that is sometimes not fully understood... Learn More
Virtual meetings provide an opportunity to gather people in different locations easily. However, it is important for meeting hosts and participants to... Learn More
Virtual meetings provide an opportunity to gather people in different locations efficiently. In order to make your meeting as productive as possible, ... Learn More
Virtual meetings provide an opportunity to gather people in different locations efficiently. In order to make your meeting as productive as possible, ... Learn More
First Impressions is an assessment program that examines a downtown through the eyes of potential residents, visitors and businesses, helping communit... Learn More
New Hampshire’s freshwater resources provide numerous values to both residents and visitors. New Hampshire has over 1,000 Lakes and 10,000 miles of ri... Learn More
Throughout history, rivers have been drivers of economic development. Many communities have rivers running through their downtowns and when rivers are... Learn More