Tourism

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Strengthening NH’s Visitor Economy


New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.


Destination Development

Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.

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Laconia NH, gazebo on river with bridge

Agritourism Development & Education

From hosting farm stays and events to growing crops for pick-your-own, an increasing number of farms in New Hampshire are finding creative ways to welcome visitors to their properties. Agritourism can be a fun and rewarding way to diversify income but can also lead to new business challenges. UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.

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farm stand with pumpkins

Articles

Destination Management Organization
Just like a fine wine, it takes time to cultivate a good community-driven foundation for sustainably developing tourism and outdoor recreation. Since ... Learn More
After a fun and enriching first year that was estimated to have attracted 5,000 attendees and visitors, the New England Coffee Festival (NECF) will be... Learn More
Catching Up with Kelly Bryer of Granite State Ambassadors
Stepping Up the Granite examines the intersection of tourism, community development, and quality of life through interviews with New Hampshire people ... Learn More

Events

Resources

The town of Antrim, New Hampshire conducted a two-day community visioning session on Friday, March 13 and Saturday, March 14, 2023. The forum utilized... Learn More
Cultivating Farm Experiences is a four-part Zoom webinar series that examines agritourism. Each session focuses on the different aspects of incorporat... Learn More
A story map is a web map that combines mapping with text, photos, multimedia and functionality to generate a stand-alone resource. Story maps use geog... Learn More
Showing a collective interest in the preservation and restoration trades workforce, four statewide preservation nonprofits (representing NY, VT, NH, a... Learn More
An increasing number of farms in NH and beyond are incorporating agritourism activities and/or event hosting into their business models. While these c... Learn More
The Nature Economy Collaborative, supported by UNH Collaborative Research Excellence, is pleased to share a brand-new information brief on the communi... Learn More