Strengthening NH’s Visitor Economy
New Hampshire’s iconic natural beauty, local culture and recreational offerings draw more than 10 million visitors annually. These strengths also have the power to revitalize communities, incentivize investment, and attract new residents and workforce talent. Extension is committed to supporting tourism development that sustains and improves the quality of life for residents and protects our cultural and natural resources.
From hosting farm stays and events to growing crops for pick-your-own, an increasing number of farms in New Hampshire are finding creative ways to welcome visitors to their properties. Agritourism can be a fun and rewarding way to diversify income but can also lead to new business challenges. UNH Cooperative Extension offers a variety of resources to help farmers, business owners, and destination communities create safe, enjoyable, and memorable farm-based experiences for visitors.
Destination development involves stakeholder identification and engagement; asset maps and inventories, brand and marketing planning; organizational development, regional collaboration strategies; long-term vision planning; visitor services and product development plan.