Social Media for Farmers: A Hands-On Strategy Course

Social media is a powerful marketing tool for farmers, growers, and agricultural businesses to connect with customers, build brand loyalty, and drive sales. This five-week course is designed to help farmers confidently navigate Instagram and Facebook—sharing their stories, marketing their products, and growing their businesses—all while keeping their time spent online manageable.

This interactive course will guide participants through key aspects of social media marketing, from goal setting to content creation, analytics, and emerging trends. Led by hosts Jesse Wright and Marlana Trombley, participants will develop a clear, actionable social media strategy tailored to their farm, with practical tools and expert feedback.

We’ll meet online on five consecutive Thursday evenings starting March 6, 2025. As a bonus, we’re offering two additional classes, one covering social media burnout and another, a post-course check-in to ensure you're putting your learnings into action.

There will also be optional, weekly work sessions where you can collaborate with others online, apply what you’ve learned in real time, and ask questions as they arise—with guidance from Jesse or Marlana.

Thanks to grant funding, this course is free for NH farmers who are interested in learning how to effectively use social media for marketing and want to create a social media strategy AND put it to use! With only 30 spots available, priority will be given to those who can:

● commit to attending all five core Zoom sessions

● and completing individual work between sessions

UNH Cooperative Extension is committed to reaching everyone who would like to participate in our programs, and ensuring these programs are accessible. To successfully participate, farmers should:

● be comfortable (or ready to learn) using Zoom

● have access to the internet and a laptop or tablet

● have an existing social media account

If accommodations or assistance are needed to fully participate, please make a note on your application form or contact Jesse Wright at jesse.wright@unh.edu or (603) 336-3874.

● How to choose the right platforms and set realistic, business-driven social media goals

● Best practices for creating engaging, authentic content

● How to design eye-catching visuals and maintain a professional brand

● Strategies for tracking performance, understanding analytics, and measuring success

● The latest social media trends, including influencer marketing and user-generated content

● Time-saving strategies like batching, scheduling, and delegation

Hands-on assignments, expert feedback, and practical strategies you can use immediately! By the end of this course, you’ll have created an intentional social media strategy tailored to your farm, complete with content templates, analytics insights, and a roadmap for long-term success.

Let’s grow your farm’s online presence—one post at a time!

• Week 1: Foundations of Social Media Strategy & Goal Setting – March 6
• Week 2: Content That Converts – March 13
• Week 3: Content Design & Branding – March 20
• Week 4: Analytics & ROI—Measuring What Matters – March 27
• Week 5: Emerging Trends & Advanced Tactics – April 3
• Class Reunion – Post-Course Check-in – Thursday, May 8 (4:00–6:00 PM)

• March 12 (12:00–1:00 PM)
• March 19 (4:00–5:00 PM)
• March 26 (12:00–1:00 PM)
• April 2 (4:00–5:00 PM)

Social Media Sales & Stress: Farmers Finding Balance – Monday, April 14 (4:00–5:30 PM)

This course is designed to be practical and results driven. By the end of the program, participants will have a social media strategy, content templates, and a roadmap for long-term success.