In March 2012, the University of New Hampshire (UNH) Department of Natural Resources & the Environment and UNH Cooperative Extension conducted a survey of 25 managers of farmers markets within Rockingham and Strafford Counties, New Hampshire. The purpose of the survey was to obtain information on the characteristics and practices of the markets, and the opinions, attitudes, and practices of the managers. Such knowledge could be helpful in improving the operations of and increasing the number of shoppers at farmers markets which, in turn, could help the marketing efforts of local producers of vegetables, fruits, and other agricultural products. Most of the respondents completed the survey online; the rest completed printed questionnaires and returned them through the mail. A total of 20 surveys were completed for a response rate of 80 percent. This publication contains selected information on the characteristics and practices of the farmers markets in the two counties.*
*The complete results of the study are presented in McKenzie, Jewel E. Farmers Markets in Rockingham and Strafford Counties New Hampshire: An Analysis of Market Manager and Consumer Trends, Preferences, and Characteristics. Directed Research, University of New Hampshire, 2012.
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