NH Extension is dedicated to helping farmers maximize their productivity by integrating innovative technologies into their operations. The Agricultural Business Management team provides education to farmers on tools for tasks like record-keeping and marketing. This year, Rockingham County field specialist Jesse Wright has added new generative AI tools into that mix, and farmers are very excited about the efficiencies these tools are bringing to their businesses.
“New Hampshire farmers are often solopreneurs, meaning they have to be a grower, mechanic, accountant, salesperson and marketing specialist all in one day. During peak growing season, sales and marketing tasks can easily slip to the back burner as fieldwork becomes the highest priority,” Wright says.
Through webinars, Wright has been providing farmers with hands-on training on how to use generative AI tools to save time in their marketing efforts while creating compelling content, managing customer interactions and optimizing business processes.
Generative AI uses machine learning models to identify patterns and relationships in large amounts of data, understand user requests and respond with new content.
Case in point? After just one learning session, Lindsay Johnson of Blue Balsam Homestead drafted a comprehensive 10-page plan for her new Junior Farmer Program. The plan includes website blurbs, interest forms, program rules and essential lists. Johnson expressed her amazement, saying, “This would have taken me so long to finish, but I did it in an hour with AI!”
